Digital marketing analyst serp_jobs.h1.location_city

Company Overview

SiteOne Landscape Supply is the largest national distributor of landscaping products across the United States and Canada. As a leading supplier of wholesale goods for green industry professionals, we have a long history of serving those who design, build, and maintain outdoor spaces - from lawns and gardens to golf courses, sport fields and more. We pride ourselves on knowing our customers and their business better than anyone else and providing them with a one-stop shop of extensive inventory covering irrigation, lighting, turf and landscape maintenance, hardscapes, nursery, and pest control supplies.

At SiteOne, we are passionate about delivering an outstanding customer experience and will stop at nothing to help our customers win. We know that our associates are the key to this success, and our commitment to the SiteOne DNA and support for our associates through development programs, benefits, and perks align with our vision to "Be a Great Place to Work for Our Associates". We foster a culture of safety, teamwork, and continuous improvement. With over 800 locations and exciting expansion ahead, now is the perfect time to join SiteOne and grow Stronger Together™!

Position Overview

The Marketing Manager Digital is a critical member of the Marketing team who will partner with business leaders to develop and implement the vision, marketing strategies and digital product initiatives that support company growth within through SiteOne's digital properties.

The manager will work closely with the IT, Digital, Category teams, and the Integrated Marketing team to develop and execute marketing strategy and lead the commercial strategy for SiteOne's digital properties. This role will set program strategies and objectives and will be responsible for briefing marketing partners and agencies on key strategy, messaging, promotions, and campaigns in order to drive business growth and customer engagement in the digital environment. This role requires a deep understanding of market trends and consumer online purchasing behavior in both a retail environment (B2C) as well as a business customer (B2B) relationship.

This role will serve as the marketing Subject Matter Expert (SME) for the digital go-to-market strategy and assist in driving that knowledge across the marketing department. This role will also take the lead on identifying and assisting with content needs to support educational opportunities for our customer base.

The manager will work closely with the Project Manager and the Digital Project Owner to create an experience that will drive customer engagement, satasifcation and loyalty.

The manager will work closely with our Analytics team to develop and use Key Performance Indicators (KPIs) to use data to drive rational strategies and product positioning.

What you'll do :

• Learn and understand professional (B2B) and DIY Homeowner (B2C) customer perspectives and needs to develop and refine marketing strategies and improve customer targeting and messaging to effectively manage the customer lifecycle.
• Support market research and analysis to understand customer needs, market trends and competitors.
• Immerse themself with the media channel team to drive effective and efficient marketing spend to lower the customer acquisition costs.
• Build strong working partnerships with Digital and Project leaders and build well-rounded knowledge of products, customers, and their needs relative to online engagement and purchases.
• Develop compelling digital product and promotional strategies that lead to campaigns across the available channels that meet business objectives and deliver results.
• Work closely with the content team to deliver rich and engaging content that creates customer value and loyalty.
• Drive an ROI mindset across the marketing organization - measure everything.
• Understand business challenges and creatively problem solve.
• Outgoing personality with excellent communications skills to engage internal and external customers.
• Drive effective budget management to grow the customer file within the allotted budget.
• Leadership and the ability to collaborate.
• Ability to take initiative and prioritize tasks; good time-management, organizational, problem-prevention and problem-solving skills.
• Develop and maintain scalable systems to facilitate line of business objectives and strategies.
• Strong analytical ability with active listening skills.
• Ability to work accurately with close attention to detail.
• Willingness and flexibility to adapt to changing business needs and deadlines.

Skills We Are Seeking

PERKS :

THE INFORMATION CONTAINED HEREIN IS NOT INTENDED TO BE AN EXHAUSTIVE LIST OF ALL RESPONSIBILITIES, DUTIES AND QUALIFICATIONS REQUIRED OF INDIVIDUALS PERFORMING THE JOB. THE QUALIFICATIONS DETAILED IN THIS JOB DESCRIPTION ARE NOT CONSIDERED THE MINIMUM REQUIREMENTS NECESSARY TO PERFORM THE JOB, BUT RATHER AS GUIDELINES. THEY MAY VARY FROM POSITION TO POSITION.

SiteOne Landscape Supply is strongly committed to providing equal employment opportunities for all associates and all applicants for employment. All employment decisions at SiteOne-including those relating to hiring, promotion, transfers, benefits, compensation, placement, and termination-will be made without regard to race, color, national origin, genetic information, creed, sex, sexual orientation, gender, gender identity, religion, age, veteran status, uniform service, pregnancy, disability, or any other factor protected by applicable law.

This position requires that candidates be authorized to work in the U.S. We are unable to provide sponsorship.

If you are ever unsure whether a message is really from SiteOne, here's how to protect yourself from recruiting scams :